Dear Valued Customer,
At Tyco Fire Protection Products we are committed to delivering innovative, user-friendly, and high quality solutions. We have spent the last few years strengthening and growing the GRINNELL brand of Grooved Products. As 2013 unfolds we are eager to share with you our significant improvements and investments.
Introduction of a New Brand Name
To show our commitment to and focus on the fire industry, we are announcing a new fire grooved products brand name, GRINNELL G-FIRE. The GRINNELL brand continues to represent over 160 years of quality and dependability in the fire suppression and pipe joining businesses. Our G-FIRE name reflects our ongoing commitment to innovation and new growth in the fire protection segment of our business. Over the next few months, look for the new G-FIRE brand name on our Fire Grooved Products and in our marketing literature.
To facilitate product training, awareness, and ordering for our customers, we have standardized our Fire Grooved product line on the GRINNELL G-FIRE Figure 577 EPDMA ‘A’ Pre-lubed Gasket Coupling. This coupling represents years of dependability and quality in joining grooved pipe. We are pleased to offer it as the standard coupling for fire protection. Over the next few months, we are transitioning to our GRINNELL G-FIRE Figure 577 EPDMA ‘A’ Gasket Coupling as our existing GRINNELL Figure 577 EPDM Couplings are depleted. During this transition phase, fire protection customers who order the GRINNELL Figure 577 Coupling will be shipped the GRINNELL G-FIRE Figure 577 EPDMA ’A’ Gasket Coupling. In addition, GRINNELL fire grooved fittings will be rebranded GRINNELL G-FIRE. You will start to see these changes with orders placed in May. For a complete list of part number changes, please visit the pdf file below.
Thank you for your continued support. We look forward to working with you as we continue to build and grow the brand. If you have any questions, contact your local sales representative or Mike Garner at firstname.lastname@example.org.
EMEA Product Manager, GRINNELL Products